"Wobbles the Mind" (wobblesthemind)
04/02/2017 at 18:25 • Filed to: Sales
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"Wobbles the Mind" (wobblesthemind)
04/02/2017 at 18:25 • Filed to: Sales | 0
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Im waiting to see March sales, but when you consider the size of the two brands, the fact that these are both completely new models, and in the most popular segment in the US right now, sales numbers are pretty pathetic in my opinion. Last year neither model could outsell the old Jeep Compass and their combined sales didnt even catch up to the Subaru Forester (#8 in sales). Even if both had double sales and combined them together last year they still would barely run into the #3 spot.
Jeep badge is overpowered. You could toss it on a mug and sale 80,000 annual units in the US.
And Ill tell you now, these two and the Jeep Cherokee (whose explosive sales are finally slacking off just before its refresh) are honestly the only compact CUVs with true declining sales in 2017 vs 2016. Everyone else cant make enough of these things, just ask Mazda about the CX5 or Nissan about the Rogue!
Im thinking if the Chrysler 200 and Dodge Dart are failures then these Korean twin CUVs totally topped them. Hopefully the two new subcompact CUVs coming out this year at the very least match the sales numbers of their bigger siblings, otherwise Id keep selling lifted, FWD-only hatchbacks and calling them Crossovers.
Cé hé sin
> Wobbles the Mind
04/02/2017 at 18:38 |
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Interestingly, I live in a place whose bestselling car in 2016 and so far this year is the....
Hyundai Tucson. It outsells the CRV by about 10 to 1.
DipodomysDeserti
> Wobbles the Mind
04/02/2017 at 18:43 |
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The fact they named a car “Tucson” is a good indication you shouldn’t buy vehicles from this brand. At least they didn’t name it the Albuquerque.
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Wobbles the Mind
> Cé hé sin
04/02/2017 at 18:44 |
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Something about the cars just isnt working well in the US but seems to be doing much better everywhere else. Im expecting them to make “American” versions of these two pretty soon.
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DipodomysDeserti
> Cé hé sin
04/02/2017 at 18:44 |
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This place sounds terrible. Doubly so if it isn’t in Korea.
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Wobbles the Mind
> DipodomysDeserti
04/02/2017 at 18:46 |
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Santa Fe is doing fine though...and hey, I live in ABQ!! Home of the Isotopes, the only sports team named after an episode of the Simpsons!
cluelessk
> Wobbles the Mind
04/02/2017 at 18:46 |
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Hyundai and Kia are way way smaller companies. As of Feb 2017 Hyundai had 4% market share and Kia had 3%.
Toyota is 13.1%, Honda is 9.1%.
If Hyundai had the same market share as Toyota. The Tucson would of sold about 50,000 less than the Rav4.
Doesn’t sound like failure to me.
(My math may be off. Feel free to double check. http://online.wsj.com/mdc/public/page/2_3022-autosales.html )
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Cé hé sin
> DipodomysDeserti
04/02/2017 at 18:50 |
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Ireland. Next bestseller is the similarly sized Nissan Qashqai.
The CRV is €4,000 odd dearer than the Tucson so buyers stay away in droves.
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Cé hé sin
> Wobbles the Mind
04/02/2017 at 18:52 |
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Too small for you maybe, although that doesn’t explain the CRV.
Hondas, for whatever reason, seem to be much more popular in the US than anywhere else.
InFierority Complex
> Wobbles the Mind
04/02/2017 at 18:54 |
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It’s probably more complicated than this, but I have to imagine that the stigma of being Korean cars plays a factor in this. Same kind of reason why the 500x does some abysmally in the US and the Renegade sells nearly 10x more, despite being the same car.
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DipodomysDeserti
> Cé hé sin
04/02/2017 at 19:04 |
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C’mon Ireland! I’ll actually be visiting Ireland for the first time this fall, and am looking forward to it. Maybe I’ll bring this shirt.
Those aren’t my gross ass feet.
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DipodomysDeserti
> Wobbles the Mind
04/02/2017 at 19:12 |
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Sante Fe is the Tucson of New Mexico. My SIL used to live in ABQ. Like all SW cities, it’s an awful city with great food. I hit up Mary and Titos last time I was there. I’m a SW native so don’t think I’m shitting in your city. There’s shouldn’t be any cities out here. When I become dictator I will outlaw AC. We will see how many people keep living here.
Noah - Now with more boost.
> Wobbles the Mind
04/02/2017 at 19:13 |
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Industry posts FTW! Always interesting.
What I want to know is how the average person chooses between the top 4. Maybe a combination of brand recognition and making some kind of patriotic statement? “It’s a Honda/Toyota... they’re reliable!” vs. “buying American.” But I’m deeply cynical so who knows. I’m sure they’re all good cars.
The CR-V figures don’t surprise me whatsoever, I’ve noticed an unbelievable amount of them on the road. They clearly have some kind of normie appeal that I don’t understand. An acquaintance of mine (dude in his mid twenties, like me) is even considering ditching his ‘09 A4 and buying a CR-V. Crazy!! Props to Honda I guess?
Aaron M - MasoFiST
> Cé hé sin
04/02/2017 at 19:22 |
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Volume. Swindon is the only Honda manufacturing plant in Europe, and a chunk of their volume is going to the US in the form of the Civic hatchback...because of both labor costs and logistics, US Hondas are significantly cheaper than Europe Hondas.
PG; the scalpel wielder
> Wobbles the Mind
04/02/2017 at 19:23 |
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whats more concerning is why are so many people buying all those Jeeps? Patriot and Compass especially.
Just as a comparison, in Australia it usually goes like this:
CX5
Rav4
Tuscon
CRV/Forrester/X-trail (Rogue)/Escape are much lower down the list
Jeep barely registers triple digit sales for the whole brand.
Copied from another webiste for Feb sales:
Small SUV — 7341: Mazda CX-3 (1468), Mitsubishi ASX (1061) and Honda HR-V (982)
Premium Small SUV — 1199: BMW X1 (361), Audi Q3 (306) and Mercedes-Benz GLA (279)
Medium SUV — 11,993: Mazda CX-5 (1933), Toyota RAV4 (1726) and Hyundai Tucson (1596)
Premium Medium SUV — 2618: Land Rover Discovery Sport (469), Range Rover Evoque (337) and BMW X3 (297)
Large SUV — 9265: Toyota Prado (1320), Holden Captiva (842) and Subaru Outback (838)
Premium Large SUV — 1878: Range Rover Sport (357), BMW X5 (274) and Mercedes-Benz GLE (259)
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Aaron M - MasoFiST
> Noah - Now with more boost.
04/02/2017 at 19:25 |
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The volumes of the top 5 are close enough that Toyota/Honda are probably coasting on brand equity. The Equinox is likely the first on the list that, based on sales alone, could be called less popular compared to the CR-V, RAV4, Rogue, and Escape. Below that, and it basically boils down to the fact that Subaru transaction prices are higher, mainstream buyers don’t trust FCA, and then the Korean imprints doing the opposite of coasting on brand equity.
FTTOHG Has Moved to https://opposite-lock.com
> Noah - Now with more boost.
04/02/2017 at 19:40 |
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My FIL recently bought a 2016 CR-V to replace a 2011 CR-V. I’ve been in both. They are packaged stupidly well. Compared to the rest of the class, the interior just seems more spacious, versatile and logically well laid out. Throw on top of that they get pretty much the best real-world fuel economy of the competitive set, ride smoothly, and absurdly reliable it makes sense. Also, they include an incredible amount of features for the money. The base LX starts at a little more than some of the other small CUV’s, but you have to move to higher trims on those to get things like automatic climate control that Honda has standard. They are too boring for me, but I get the appeal.
Vicente Esteve
> Wobbles the Mind
04/02/2017 at 19:43 |
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Lol Mini Paceman 85.
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FTTOHG Has Moved to https://opposite-lock.com
> PG; the scalpel wielder
04/02/2017 at 19:50 |
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People are buying those Patriots because they are some of the cheapest new cars you can buy. Remember, you can still get these things with crank windows and no AC. They sticker at $19k or so, but are always being offered for $15k or $150/month leases. Throw in that FCA will finance anyone with a pulse and it makes sense. The Patriot doesn’t really “compete” with the RAV4/CR-V/Escape. It competes with things like Sentras and Elantras for basic transportation needs.
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FTTOHG Has Moved to https://opposite-lock.com
> Wobbles the Mind
04/02/2017 at 19:51 |
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I think it might be too early to call on the Sportage. I didn’t see the new one in the wild until maybe two months ago but in the last few weeks I’ve started seeing them everywhere. Perhaps it’s gaining momentum.
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Noah - Now with more boost.
> Aaron M - MasoFiST
04/02/2017 at 20:06 |
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Coasting on brand equity sounds right for Toyota and Honda. And yep the top 4 are all “near as makes no difference” for what we’re talking about, maybe mainstream buyers don’t trust GM as much now either thanks to the bailout/ignition scandal? Conversely, Ford has been on a tear ever since they started consolidating their lineup in the midst of GM’s issues
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Noah - Now with more boost.
> FTTOHG Has Moved to https://opposite-lock.com
04/02/2017 at 20:08 |
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huh. I guess by normal standards... it’s almost a perfect car? Now I’m starting to understand
ThePenguin
> Wobbles the Mind
04/02/2017 at 20:55 |
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The new Sportage looks so ugly, I preferred the pre-facelift. (Is it a facelift?)
HFV has no HFV. But somehow has 2 motorcycles
> Wobbles the Mind
04/02/2017 at 21:51 |
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That is an unbelievable number of Nissan Rouges. There’s isn’t a Nissan dealership anywhere mere, but we have a Honda/Toyota, Ford/Chrysler, and GM dealership in town. That must be why I never see them. Mostly New Rav4s and looks wise I think I like them the most anyway.
Textured Soy Protein
> Wobbles the Mind
04/03/2017 at 11:27 |
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Both of them are very popular outside the US though. Go figure.
St. Martin was overrun with Kia Picantos but the Sportage was definitely the most popular CUV. Saw loads of the new style one already.
I like the Sportage SX on paper but in reality it’s slower than the Ford Escape 2.0T, and an SX awd is only available fully-loaded for $35,230 (when you include floor mats).
The Escape 2.0T awd can be had for as little as $26,490. A fully-loaded Escape Titanium 2.0T awd is $35,370 (as long as you avoid a couple of premium paint colors), but you don’t have to get it that way just to get the nice motor.
(I realize that most commodity CUV buyers don’t care about horsepower, but food for thought.)